/Adolescents and tobacco: the neutral package seems effective
Adolescents And Tobacco: The Neutral Package Seems Effective

Adolescents and tobacco: the neutral package seems effective

Since the introduction of the “neutral package”, the number of adolescents who test for cigarettes has decreased, observes a French study published in the journal Tobacco Control.

Adolescents and tobacco: the neutral package seems effective

One of the stated objectives of the introduction of the neutral cigarette pack was to reduce the attractiveness of tobacco among future consumers, in particular young people. In 2017, the year in which the neutral package was introduced, “one in five young people aged 12 to 17”(20.8% of respondents) smoked their first cigarette. This figure is significantly lower than the previous year, when 1 in 4 adolescents (26.3%) had been introduced to tobacco. The decline is particularly marked among young girls: in 2016, they were 25.2%, and they were only 13.4% in 2017.

See also: Smoking cessation: is the plain packet effective?

The tobacco industry recruited fewer new smokers in 2017

This estimate, obtained from a survey of two groups of 2,000 adolescents before and after the introduction of the measure [1], “shows a clear decline in the attractiveness of smoking among young people“, Comments two of the authors of the survey.

According to them, this is a sign of the effectiveness of the measure with a public “particularly sensitive to marketing“. “[Ces données suggèrent] that the neutral package could help denormalize tobacco among young people, and reduce experimentation“, They comment in a press release. They specify that several other factors, such as price increases and awareness campaigns, may have contributed to this development.

The survey goes further, showing a positive progression in the perception of smoking as “dangerous”By adolescents (83.9% in 2017, against 78.9% in 2016). Young smokers also appear “less attached to their tobacco brand”In 2017 (23.9%), compared to 2016 (34.3%).

the editorial staff of Allodocteurs.fr

F. El-Khoury et al. “Plain tobacco packaging, increased graphic health warnings and adolescents’ perceptions and initiation of smoking: DePICT, a French nationwide study” BMJ Tobbaco Control, novembre 2018. doi:10.1136/tobaccocontrol-2018-054573

[1] Initiated by Inserm and the National Cancer Institute, the DePICT study (Description of Perceptions, Images and Behaviors related to Tobacco) concerns two distinct groups: adults (twice 4000 people) and adolescents (twice 2000 people).